Pudding Media's Advertising Platform
The Pudding Media's Mobile Advertising Platform is a proven end-to-end carrier grade platform that was designed from the ground up to serve the needs of the carrier.
Modular Platform
- Web-based Campaign Management enables the carrier's ad operations and partnering agencies to plan, book, manage and track campaigns.
- Network Element Connectors allow unobtrusive collection of profile data and insertion of ads using the network devices.
- IT Connectors interface to the carrier's CRM and billing systems to enable ad-funded calling plans.
- Inventory Management. Enables the operator to segment the inventory into categories, forecast inventory availability vs. booked inventory and optimize inventory price based on availability.
- Reporting. Generates detailed reports on ad delivery, ad performance, frequency reports.
- Subscriber Rewarding. Enables the carrier to introduce flexible ad-funded plans by rewarding opted-in subscribers with free airtime, text messages, content and downloads based on their exposure to ads.
- Subscriber Self-Service Portal allows subscribers to opt-in and out of the advertising service and respond to online surveys that capture the subscriber's demographics, lifestyle and interest profile.
Deployment Flexibility
Pudding Media offers choice between two deployment models:
- Fully managed solution. The service is hosted and managed by Pudding Media
- In-Network deployment. The platform is deployed at the carrier's data center. The platform may be managed by the carrier or by Pudding Media's staff.
